Client Overview
Al‑Farhan Landscape LLC, established in 2007 and based in Dubai, offers full-service landscaping, swimming pool construction, garden maintenance, irrigation systems, outdoor living features, and technical services to residential and commercial clients across the UAE.
Project Goal
Al‑Farhan Landscape sought a clean, professional, user-friendly website to showcase their extensive landscaping and technical services online. Their goals included:
- Clearly presenting services (gardens, pools, irrigation, pergolas, fountains)
- Boosting brand credibility with design consistency
- Enabling easy contact and inquiries across devices
Client Brief
FastTech Media’s web development team worked closely with Al‑Farhan’s management to shape a website reflecting their brand identity:
- Visual identity: Natural tones, professional imagery, modern typography
- Information architecture: Logical site structure—Services, Scope of Work, About, Blog, Contact
- Mobile-first design: Fully responsive layout for desktop, tablet, and smartphone users
FastTech Media’s Development Workflow
Discovery & Planning
- Conducted a kick-off meeting to map branding, user personas, and competitor insights
- Developed site maps and wireframes, optimizing service navigation
UI/UX Design
- Created a gradient-modern design aligned with Al-Farhan’s aesthetic
- Integrated subtle water and garden textures, visually reinforcing the landscaping theme
- Used bold, legible fonts with accent colors for calls-to-action
Front-End Implementation
- Coded in HTML5, CSS3, and JavaScript for clean, semantic layouts
- Introduced subtle animations on scroll to enhance user engagement
Back-End & CMS
- Built the backend on a secure, custom CMS tailored for easy content updates
- Developed Service, Blog, and Contact modules with intuitive editing interfaces
SEO & Speed Optimization
- On-page SEO implemented: meta titles, alt tags, structured headings (H1–H3) across services pages
- Compressed images and efficient asset loading to optimize website speed
Mobile Responsiveness
Carried out extensive testing across devices to ensure fluid layouts and tap-friendly elements
Quality Assurance & Launch
- Executed multi-channel testing (functional, usability, browser compatibility)
- Final deployment handled by FastTech Media—configured SSL, redirects, and caching
Post-Launch Support
Offered 30 days of bug-fix support and a guided CMS handover for client team training
Tangible Results
| Metric | Outcome |
|---|---|
| Bounce Rate | Decreased by 35% from previous site |
| Average Session | Increased by 40% due to improved UX |
| Service Page Visits | Grew by over 50% following launch |
| Inquiries | Doubled month-over-month after go-live |
Tech Stack & Tools
- Front-End: HTML5, CSS3 (SASS), JavaScript (jQuery)
- Back-End: Custom CMS with secure admin
- Performance: Lazy loading, image compression, caching
- SEO: On-page best practices with optimized structure
- Responsive Testing: BrowserStack and real-device QA
Final Summary
FastTech Media successfully delivered a polished 1280×720+ px responsive website for Al‑Farhan Landscape that enhances brand presence, improves user experience, and drives business inquiries. From strategy and design to development and launch, the project demonstrates FastTech Media’s full-spectrum capability in delivering high-impact digital solutions.
The main goal was to create a modern, responsive, and SEO-optimized website that clearly showcases Al-Farhan Landscape’s services—including landscaping, swimming pool design, irrigation systems, pergolas, and outdoor living solutions. FastTech Media aimed to enhance user experience, increase inquiry rates, and reflect the premium quality of the client’s services.
The website was developed using HTML5, CSS3, JavaScript, and a custom content management system (CMS) built for performance and scalability. The team also implemented on-page SEO, lazy loading, responsive breakpoints, and speed optimization tools to ensure mobile-friendliness and faster load times.
Yes. The site is fully mobile-responsive, tested across various devices and browsers. It is also SEO-optimized with proper meta tags, structured data, image alt texts, and clean URL structures to enhance visibility on search engines like Google.
Absolutely. FastTech Media built a custom, easy-to-use CMS backend that allows Al-Farhan’s internal team to update service pages, blog content, images, and contact forms without needing technical expertise. A post-launch training session was also provided.
FastTech Media provided 30 days of free post-launch support for bug fixes, performance monitoring, and minor adjustments. They also offer optional monthly maintenance packages for updates, backups, security checks, and content management on request.
